The cake decorating artist behind the brand.  Baker, creative, animal lover and DIY enthusiast. Cake decorating is my creative outlet. I feel a great sense of personal achievement and happiness making and gifting my cakes.

Being a self-taught cake decorator, I'm proof that anyone can create beautifully decorated cakes given the right tools and know-how.

Over the years of making and sharing my delicious creations, I would often get comments, “I wish I could create that”, “I wouldn’t know where to start” or the most untrue of them all “I could never do that” and it got me thinking...what if there was a way to make this achievable to anyone wanting to make awesome cakes at home without the years of learning and research.

I'd spend endless hours and money sourcing ingredients, finding recipes that actually taste good and learning the techniques for decorating and wondered if there was a way of removing all of this hassle.

The inspiration behind Clever Crumb, my venture into the world of small business, stems from a desire to simplify cake baking and decorating at home. Our mission is to provide easy access to all the necessary tools and ingredients, offering tried-and-true recipes and cake designs suitable for bakers of any skill level.

Our Story

We started out hand designing and packing just a few cake kit designs. This soon expanded into cupcake kits and even dog-friendly cakes! We now have a great range of kits available and continue to bring the latest designs to your home.

Our strong focus on using high quality ingredients and decorating supplies as well as being eco-conscious, led us to hand making wood rolling pins so that we could provide an affordable eco-friendly decorating tool to our customers. We are proudly still making these ourselves.

We design all of our kits with beginners in mind, using our cake decorating expertise to ensure the right tools and know-how go into each and every kit, making the process simple and fun, ensuring you get the absolute best cake kit experience.

DIY Race Car Birthday Cake Made By One Of Our Clever Customers

Our mission

  • Inspire home bakers with exciting and modern kit designs.  
  • Make baking easy, hassle-free and less wasteful.
  • Bring the fun and creativity back into home baking.
  • Show you that you can make amazing cakes at home.

Lets make memorable cakes together!