About Us

Hey there! I'm Roxy, the founder of Clever Crumb. 

I love cake decorating for the creativity, sense of personal achievement and happiness it brings to my life and those that I make cakes for.
My experience over the many years of cake decorating taught me that anyone can create beautifully decorated cakes given the right tools and know-how. Friend's of mine would often say “I wish I could create that”, “I wouldn’t know where to start” or the most untrue of them all, “I could never do that”. All 100% untrue! 

The realisation that so many people wanted to make their own cakes is what led me on the journey to 
creating Clever Crumb, a cake kit company that makes baking and decorating cakes at home not only achievable, but affordable, creative and fun. 

Need inspiration? We have a wide range of popular cake designs you’ll love. 
Don’t want the stress? All ingredients and tools are conveniently organised for you.
Need a fun activity or gift? These kits are perfect for a home baking session or as a gift for a baking enthusiast.
With a little cake kit guidance, you can create something truly awesome, impressing those that you love most. There is no gift quite like the homemade kind.
So come and join me in the creative fun with Clever Crumb, where you too can make memorable cakes!